The importance of trust

None of us would hand over our hard earned cash or personal details to a complete stranger on a street corner, so why should we expect our customers to buy online without seeking some trust and assurance?

We have all heard how vital trust and security are to online transactions and it's a simple equation - if your site is not trusted by the people viewing it then you are not going to reach the level of sales you deserve. Equally, if your site is consistently unable to generate user confidence then your entire corporate identity and branding will suffer.